Huber Engineered Woods

Huber Engineered Woods was looking for a top-to-bottom email overhaul. The company is well known in the industry for their high-quality industrial products and engineered materials, as well as their educational training resources. Despite being filled with great content, their existing emails weren’t performing well. Most importantly, they weren’t reflective of the high-quality products Huber is known for.

My team at Lev performed an audit of several of Huber’s email journeys from a strategic and a creative standpoint, and uncovered areas of improvement. We formulated a plan to redesign the welcome email, a re-permission journey, several product-specific drip campaigns, and their existing Behind the Build newsletters. To streamline the email process, I designed a template system to serve as a repository of all content block types Huber might need to build out their future emails. 

Read more about the enhanced Huber email experience project here.
Art Direction, Email Design, Email Journey Strategy, Copywriting, Illustration