Modern Asian Kitchen

Modern Asian Kitchen, or "MAK" as it's more commonly known, is an inventive fast-casual restaurant located in Chicago's trendy Wicker Park neighborhood. 

In 2018, when current owner, Jeff Wang acquired the beloved Chinese restaurant, he decided to modernize both the menu and the brand itself. The new branding includes a simplified logo and wok icon, a pared down color palette and fresh, vibrant imagery. 
Branding redesign, print and digital design