Archives of Blog

The DOs and DON’Ts of Corporate Sponsorships

What do most charity events, art fairs, business conferences and internet cat video festivals have in common? Unfortunately, the answer isn’t Lil Bub. These drastically different types of events have one major thing in common – the support of corporate sponsors. An event doesn’t have to be huge in order to benefit from a sponsor […]

Loosen Up Your Marketing!

Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and […]
components of branding cover

Why Brands Don’t Stop at the Logo

If you’ve found yourself anywhere near the Internet over the past few years you’ve inevitably been made aware of a company rebranding controversy. Everyone seems to have a strong opinion when it comes to these design critiques, and it doesn’t seem to matter whether the critics have any design background or not. On one hand, […]

Follow the Path or Make Your Own?

“But everyone else is doing it!” We’ve all heard or even personally thought this phrase before. Sometimes in business following the crowd is a good idea because the choices are based on forward thinking trends. Other times, it can be dangerous to blindly follow the example of other brands, especially knowing some marketing trends have […]

Admit it, You Hate These Book Covers Too

It’s no secret most designers (myself included) get excited when we run across a great book cover. I’ve even written about them in the past and recapped some of my favorites and why I think they were so successful. I’m one of those odd creatures who despite it being 2016, still prefers a physical book over an […]

New Year, New Colors

I don’t do resolutions for the new year. Besides being a pessimist and somewhat of a contrarian, I just don’t like setting unrealistic and/or cliché goals for myself. I do however, like starting the year off with a little bit of design research and thinking about ways to improve my own process and expand my […]

We’re Graphic Designers and We’re Sorry!

So, you found yourself in the presence of a graphic designer? Congratulations! (or apologies?) I’m sure you’ve noticed we can be a little odd and neurotic. Our habits tend to get so deeply ingrained we have a hard time turning them off, and that can get pretty irritating for the innocent bystanders we call friends […]

Have Your Designs Expired?

You know it’s time to change a light bulb when you find yourself sitting in the dark. You know it’s time to throw out food when it’s past the expiration date. Unfortunately we don’t get such obvious signs when it’s time for a design to be replaced. There’s no alarm that goes off, so it’s […]

A Design Roadtrip Guide

Everyone loves an occasional road trip, right? Sometimes it’s nice to just hop in the car with friends or family and travel to a new location. I know plenty of people who have gone on road trips to see natural parks, historical sites and even breweries. But I know far fewer people who have gone […]

Are You an Industry Imposter?

No one wants to say “I was wrong” or “I don’t know how to do that” in a professional setting. No matter what industry you’re in, admiting your own shortcomings is really difficult and frustrating. We don’t want to present ourselves as anything less than perfect, especially to the people paying for our services. Why do so […]

Design in the DIY Era

Every time I turn around it seems there’s another site or app making it easy for just about anyone to do their own design work. This isn’t strictly a graphic design thing of course. Sites like Pinterest are filled with tutorials on how to DIY everything from simple crafts to major home improvements and renovations. The […]

A Glimpse Through Client Eyes

I recently had a rare glimpse of what it’s like to be on the other side of the designer/client relationship while working on a freelance project. I wish I could say I had a wonderful experience and everything went perfectly, but unfortunately that was not the case. Rather than going on and on about my […]

Stock Photo Clichés to Avoid at All Costs

You’ve been told not to use stock photography in place of more realistic imagery in your marketing a million times. You may have even gotten really defensive over it, because “stock photos are so clean, so perfect, so BLUE!” (seriously why are so many stock photos the exact same shade of blue?) You may have […]
Lost Design Files WHite

Terrible Tales of Lost Design Files

It’s a great day! Your branding project is finished and you’ve given your graphic designer final approval. You’re excited about the results and will be able to grow your company in the coming years using your brand new aesthetic. But what do you do now? Hopefully your designer is putting together a brand package for […]

Why Visual Social Media is a Must

If you heard the word “social” ten years ago you probably imagined a group of people talking to each other. Today, you’re more likely to associate this word with social media. You’d be hard pressed to find a brand or an individual that didn’t have some sort of social media presence, whether it be Facebook, […]