IKEA RECIPE SERIES:
APPLE AUGMENTED REALITY:
FAST PACED AND CONSTANTLY EVOLVING:
Trying to focus on a few key areas when it comes to the IKEA marketing strategy and the breadth of unique campaigns is difficult. One Google search will give you a number of other stories. Are they or aren’t they going to sell on Amazon? Are metal mixing bowls dangerous, or a fascinating science lesson?
The key is that IKEA is no stranger to experimentation. They aren’t afraid to venture into areas that would at first appear far from their original goal. Instead, they have taken their basic model and stretched it carefully into other industries in a way that feels both playful and natural. I’m not alone when I say I’m genuinely excited to see what they have in store for us next, and that’s an unexpected level of enthusiasm to feel about the place I bought my last bed frame.